The Perils of Destorification

The Perils of Destorification

A tree with a door in a forest.. In a continuation of his blog series, Rick Stone, CEO of StoryWork and PCI Board Member further explains his concerns regarding “destorification”. Home   For millennia, storytelling has been the bedrock of cultures...
When is a Story Not a Story, and Why Does it Matter?

When is a Story Not a Story, and Why Does it Matter?

A storm in a rural area. An awful lot of writing, film, television, and social media masquerades today as a story, when they’re anything but. YouTube videos of your dog balancing on an exercise ball or parrots harassing the family cat may be entertaining and engaging...