Fatmata is a Sierra Leonean and part of the PCI Media Communications Team in the USAID-funded West Africa Biodiversity and Climate Change (WA BiCC) Program. She supports the development of and ensures delivery of Behavior Change Communications (BCC) for the program. Before joining PCI Media, Fatmata was the Program Officer for Social and Behavior Change at Johns Hopkins University’s HC3 Project in Sierra Leone. She was also the Senior Information, Education and Communications Officer of Sierra Leone’s Environmental Protection Agency, and the Project Manager of Population Media Center’s Entertainment Education Drama project in Sierra Leone. Fatmata has over 17 years of experience in communications, first as a journalist, and has been in the WA BiCC program for three years. She holds a Bachelor of Arts (with honors) Degree and a Master of Arts degree, both in Mass Communications, from Fourah Bay College at the University of Sierra Leone.
As a child, she was so passionate about her primary school drama group that she would sometimes confront the director when he wanted to cancel a rehearsal. Fatmata has found that this passion has helped shape her communication career and her skills as a drama scriptwriter and actress – something that she loves doing in her spare time. Listeners of the popular two-character drama, “Mammy and Omo”, which aired in Sierra Leone, admired Fatmatta’s ability to play the role of an illiterate businesswoman who advocates for the rights of women in Sierra Leone.