Luis Orozco is a dynamic and disciplined entrepreneur, most recently in the national field of artist management, development and representation of creators of multicultural children’s music, literature and multimedia. He is a people-person with big-picture instincts, who has the ability to drive learning empowerment, assemble and lead creative teams, and champion change and diversity. Yet, he has the capacity to listen and proactively identify performance improvement opportunities. A tactful yet creative problem-solver, Luis has deep community relations and media experience, skillful project management and the ability to manage relationships and use data proactively to discern the best ways to navigate the opportunity landscapes with diverse stakeholders.
In business, he possesses deep transferable skills as an established leader in brand management of bilingual early learning content through partnerships with Scholastic; Disney; Nickelodeon; First5 California; Univision; California Community Foundation; Telemundo; PBS; Sony; Duck Duck Moose; Penguin; McGraw Hill; Houghton Mifflin; Harper Collins; Target; the Smithsonian Institution; Head Start; U.S. Department of Education, and the Clinton Foundation’s Talk Read and Sing Campaign. Most recently offering support to Scholastic by curating multicultural, multilingual musical content for its national PreK curriculum program, Pre-K on My Way.
He has broad experience with business development, partnerships, sales and marketing. His most notable clients include 123Andrés, recognized with the 2015 Latin Grammy for Best Children’s Album. Grammy winning Hip Hop artists Alphabet Rockers and Yuyi Morales, a recipient of the Caldecott Honor for most distinguished children’s picture book illustration for “Viva Frida.”
Luis earned an MBA from the University of Southern California and a bachelor of arts degree from the University of California, Berkeley. In 2012, he was named Alumni of the Year by USC’s Latino Management & Business Association.
He has served on the Board of Directors of numerous nonprofit organizations, including, Health Initiatives for Youth, Global Exchange, the Los Angeles Music and Art School and Farm Worker Justice.
Notable clients include Gary Soto, Joe Cepeda, Divinity Roxx, Alphabet Rockers and Yuyi Morales.